The Clorox Company is a multinational consumer and professional products manufacturer, headquartered in Oakland, California. The company produces a wide range of products including cleaning supplies, water filtration systems, and personal care products. Clorox has a long history of providing high-quality products to consumers and has become a household name in the United States.
Corporate History
The Clorox Company was founded in 1913 by five entrepreneurs in Oakland, California. The company’s first product was a liquid bleach that was marketed as a safer alternative to the harsh bleaches that were commonly used at the time. The company’s success with bleach led it to expand into other cleaning products, and by the 1950s, Clorox had become a household name.
Over the years, Clorox has continued to innovate and expand its product line. In 1977, the company introduced the first-ever home water filtration system, and in 2004, it launched a line of natural cleaning products under the Green Works brand. Today, Clorox products are sold in over 100 countries around the world.
Business Operations
Clorox operates in four main business segments: Cleaning, Household, Lifestyle, and International. The Cleaning segment includes products such as bleach, disinfecting wipes, and toilet bowl cleaners. The Household segment includes products such as trash bags and cat litter. The Lifestyle segment includes products such as water filtration systems and personal care products. The International segment includes products sold outside of the United States.
- Clorox’s cleaning products are some of the most popular in the United States, with its bleach and disinfecting wipes being particularly popular during the COVID-19 pandemic.
- The company has a strong focus on sustainability, with a goal of reducing its greenhouse gas emissions by 50% by 2030.
- Clorox has also been recognized for its commitment to diversity and inclusion, with a diverse board of directors and a focus on hiring and promoting people from diverse backgrounds.
Final Thoughts
The Clorox Company has a long history of providing high-quality products to consumers, and its commitment to sustainability and diversity make it a leader in the consumer products industry. With a wide range of products and a strong global presence, Cl