Meet the Dow Stocks – Monster Beverage Corp

Monster Beverage Corp is a leading energy drink manufacturer and distributor based in Corona, California. The company was founded in 1935 as Hansen’s Natural Soda and was later renamed Monster Beverage Corporation in 2012. The company’s flagship product is Monster Energy, which is sold in more than 100 countries worldwide.

Business Operations

Monster Beverage Corp operates in the highly competitive energy drink market, with key competitors including Red Bull, Rockstar, and Coca-Cola’s NOS. The company’s business operations include manufacturing, marketing, and distributing its products globally. Monster Beverage Corp also partners with various sports teams and events to promote its brand.

Corporate History

Monster Beverage Corp has a long and complex corporate history. In 2002, the company was acquired by Hansen Natural Corporation, which later changed its name to Monster Beverage Corporation in 2012. The company has also been involved in several legal disputes, including a trademark infringement case with Monster Cable Products in 2008.

  • Monster Beverage Corp went public in 2003
  • The company acquired the Monster Energy brand in 2002
  • Monster Beverage Corp was sued by the city of San Francisco in 2012 over the marketing of its energy drinks to children

Final Thoughts

Despite its legal challenges, Monster Beverage Corp has established itself as a major player in the energy drink market. The company’s innovative marketing strategies and partnerships with sports teams and events have helped to promote its brand and increase its market share. As the energy drink market continues to grow, Monster Beverage Corp is well-positioned to capitalize on this trend and maintain its position as a leading energy drink manufacturer and distributor.