The Estee Lauder Companies Inc. is a multinational corporation that specializes in the manufacturing and marketing of beauty and personal care products. The company was founded in 1946 by Estee Lauder and her husband Joseph Lauder, and it is headquartered in New York City. Estee Lauder Companies Inc. operates in over 150 countries and has a portfolio of more than 25 brands, including Clinique, MAC, Bobbi Brown, and Origins.
Corporate History
Estee Lauder began her career by selling skin care products to her friends and family in the 1940s. She eventually founded her own company with the help of her husband, Joseph Lauder. The company started by selling four products: Super Rich All-Purpose Cream, Cream Pack, Cleansing Oil, and Skin Lotion.
Over the years, Estee Lauder Companies Inc. expanded its product line and acquired several other brands. In 1968, the company went public and began trading on the New York Stock Exchange. Today, the company is still run by the Lauder family, with William P. Lauder serving as the Executive Chairman and Fabrizio Freda as the President and CEO.
Business Operations
Estee Lauder Companies Inc. operates in several segments, including skincare, makeup, fragrance, and haircare. The company’s products are sold through a variety of channels, including department stores, specialty retailers, and e-commerce websites. The company also operates its own retail stores, including MAC Cosmetics and Aveda.
- The company’s skincare segment includes brands such as Clinique, Origins, and La Mer.
- The makeup segment includes brands such as MAC, Bobbi Brown, and Smashbox.
- The fragrance segment includes brands such as Jo Malone London, Tom Ford Beauty, and Estee Lauder.
- The haircare segment includes brands such as Aveda and Bumble and bumble.
Conclusion
Estee Lauder Companies Inc. is a global leader in the beauty and personal care industry. With a portfolio of over 25 brands and operations in over 150 countries, the company has a strong presence in the market. Despite its size, the company remains family-owned and is committed