General Mills Inc. is a multinational food company that produces and markets many well-known consumer brands. The company was founded in 1856 in Minneapolis, Minnesota, as the Washburn Crosby Company, which initially produced flour. The company changed its name to General Mills in 1928, reflecting its expansion into other food products.
Business Operations
Today, General Mills produces a wide range of food products, including cereals, snacks, baking mixes, and frozen foods. Some of its most recognizable brands include Cheerios, Betty Crocker, Pillsbury, and Yoplait. The company’s products are sold in more than 100 countries, and it has operations in North America, Europe, Asia, and Latin America.
Corporate History
General Mills has a long history of mergers and acquisitions. In 1929, the company merged with the Consolidated Milling Company, and in 1954, it acquired the Red Lobster restaurant chain. In 2001, General Mills acquired Pillsbury, which added well-known brands such as Pillsbury, Green Giant, and Old El Paso to its portfolio. In recent years, the company has also focused on expanding its organic and natural food offerings, acquiring brands such as Annie’s and Epic Provisions.
- General Mills has been recognized for its commitment to sustainability, with a goal of reducing greenhouse gas emissions by 28% by 2025.
- The company has also been recognized for its diversity and inclusion efforts, with a focus on promoting gender and racial equity.
Final Thoughts
General Mills has a long history of producing and marketing some of the world’s most recognizable food brands. The company’s commitment to sustainability and diversity, along with its focus on expanding its organic and natural food offerings, position it well for continued success in the years to come.